Full-stack web delivery / case 03
Kinmed
B2B medical web and programmatic SEO
A multilingual B2B medical-device web platform combining structured product information, country and category discovery, programmatic SEO, and Cloudflare-oriented delivery.
- Classification
- Client Delivery
- Delivery status
- Live client delivery
- Full record
- Open canonical case
The problem
An export-focused medical supplier needed buyers in different markets to find relevant products and regulatory context without maintaining each locale and market page by hand.
Search and delivery capabilities
- 01
Country, category, and locale page generation
- 02
Localized metadata and hreflang
- 03
Structured data for suitable content
- 04
B2B inquiry and product discovery paths
- 05
Cloudflare edge routing and delivery
Release decisions
- •
Design the site tree before templates so one canonical page owns each intent.
- •
Generate pages from structured product and market data while preserving indexation quality gates.
- •
Keep localized structured data aligned with visible page content.
System arrangement
How the system works
Structured product and market data becomes a controlled site tree, then localized discovery pages reach buyers through verified search and edge delivery.
- 01SourceProduct + market data
Reusable commercial source facts
- 02ControlIA + site tree
One page owns each intent
- 03CapabilityPage generation
Country, category, and locale
- 04ControlSearch contract
Metadata, schema, and hreflang
- 05External systemEdge delivery
Fast public market pages
- 06OutcomeBuyer inquiry
Relevant product discovery path
- 07Human reviewSearch evidence
Indexation feeds the next decision
My role
I designed the information architecture, country and category page matrix, metadata and hreflang behavior, structured content model, and release verification workflow.
Evidence
- •
1,344 geo-localised pages across country, category, and locale combinations.
- •
The production implementation includes static locale routes, metadata generation, and hreflang construction.
- •
Public website at chinakinmed.com.