Case file 03 / Client Delivery
Kinmed
B2B medical web and programmatic SEO
A multilingual B2B medical-device web platform combining structured product information, country and category discovery, programmatic SEO, and Cloudflare-oriented delivery.
- Classification
- Client Delivery
- Delivery status
- Live client delivery
- Case
- 03 / 07
The problem
An export-focused medical supplier needed buyers in different markets to find relevant products and regulatory context without maintaining each locale and market page by hand.
System arrangement
How the system works
Structured product and market data becomes a controlled site tree, then localized discovery pages reach buyers through verified search and edge delivery.
- 01SourceProduct + market data
Reusable commercial source facts
- 02ControlIA + site tree
One page owns each intent
- 03CapabilityPage generation
Country, category, and locale
- 04ControlSearch contract
Metadata, schema, and hreflang
- 05External systemEdge delivery
Fast public market pages
- 06OutcomeBuyer inquiry
Relevant product discovery path
- 07Human reviewSearch evidence
Indexation feeds the next decision
My role
I designed the information architecture, country and category page matrix, metadata and hreflang behavior, structured content model, and release verification workflow.
Capabilities
- 01
Country, category, and locale page generation
- 02
Localized metadata and hreflang
- 03
Structured data for suitable content
- 04
B2B inquiry and product discovery paths
- 05
Cloudflare edge routing and delivery
Product decisions
- 01
Design the site tree before templates so one canonical page owns each intent.
- 02
Generate pages from structured product and market data while preserving indexation quality gates.
- 03
Keep localized structured data aligned with visible page content.
Evidence
- •
1,344 geo-localised pages across country, category, and locale combinations.
- •
The production implementation includes static locale routes, metadata generation, and hreflang construction.
- •
Public website at chinakinmed.com.
Information architecture before templates
The site needed to serve medical-device buyers across markets, product categories, and languages. I first mapped the site tree and canonical intent owners, then designed structured inputs that could produce useful pages without creating an unbounded set of thin variants.
Programmatic does not mean automatic
The page system combines country, category, and locale data with metadata, hreflang, visible content, structured data, and internal links. Generated pages still pass content and indexation checks.
Delivery
The public platform includes 1,344 geo-localised pages across country, category, and locale combinations. The implementation includes static locale routing, metadata generation, and hreflang construction.